They act in good faith.

They follow the spirit of the law.

They help you achieve your financial goals.

Charges are clear – with no tricks or traps.

Prices are fair and do not discriminate against existing customers.

They will provide assistance should you encounter money or health problems.

Firms that embrace fair trading – because they have nothing to hide.

Firms with standards above and beyond the legal minimums.

Firms that help their community and want children to learn about money.

All financial products have pros and cons BUT FairLife marked products are fair and focussed on your financial wellbeing.

Together they form a diverse family of decent products run with integrity.

Look for the FairLife Mark - if a provider doesn’t display the FairLife mark, ask why not, and consider the product’s merits carefully before proceeding.