Financial products
from people who care
Look for
the FairLife
Mark
​Choosing a product with a FairLife Mark is a way you can get a better deal.​
​The mark is awarded to products that put you first:
Fair value with no hidden charges
Clear pricing with no surprises.
Support when and where you need it
Help when it matters most.
Information with no
needless jargon
Easy to understand so that you can decide with confidence.
Features that help you meet your goals
Products designed around what matters to you.
Information
with no
needless jargon
The FairLife Mark
gives you peace of mind
The mark helps you choose products like mortgages, savings, investments and loans. It champions fair providers of these products, with standards that exceed those required by law. Products you can trust.
FairLife Mark firms value you and the wider community
FairLife Mark firms care about their community. They are helping the FairLife Charity with its vision of all children learning about money, through an effective programme of financial education.
Fairly traded products are on your side
Fair trading and financial education together create a world where confident consumers buy products they trust.
A Mark you can trust.
When you see the FairLife Mark, you can be confident your provider has chosen to put fairness, transparency and better outcomes for customers at the heart of what they do.
​
Look for
the FairLife
Mark
​​​​
Buy FairLife Mark products.
Choose a provider that cares.
OUR COMMITMENTS TO YOU
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We will be clear on our costs and charges.
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We will make our product information easy to understand with no unnecessary jargon.
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We will regularly review that our products' features meet your needs.
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We will support you if you encounter money, health or other unexpected problems.
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We will ask for your feedback and have a way to turn our customers’ words into actions.
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Providing you meet your obligations; we will deliver on ours.
​​WHAT WE ASK IN RETURN
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Please be honest in your dealings with us.
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Please make sure that you understand any obligations of your product – if not, please ask - these are important.
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Please take care of your security information and help us to prevent fraud.
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Please check your product statements and tell us if anything isn’t right.
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Please say if your contact details change, so we can update our records.
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Please tell us or someone who can help you if you have financial problems.
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WHAT THE FairLife Mark DOES NOT SAY
A FairLife Mark conveys a moral commitment from the provider but does not offer legal protection.
In addition, there are three things a FairLife Mark does NOT say:
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A Fairlife Mark does NOT say a product is best value.
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It does NOT say a product is suitable for you.
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Or that individuals are NOT responsible for their own financial decisions.
HOW IS THE FairLife Mark EARNED?
The FairLife Mark is awarded after a process of assessment, verification and approval. The mark verifies that less visible aspects of the product work for you, as well as confirming that the provider has taken the FairLife Pledge to price honestly and trade fairly with customers.
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WHAT PRODUCTS DOES THE FairLife Mark COVER?
The FairLife Mark is a product-level trademark designed to cover all areas of finance. Products that benefit from the mark carry the FairLife logo:
For products currently covered see the FairLife Charity website: www.fairlifecharity.org
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WHO AWARDS THE FairLife Mark?
A FairLife Mark is awarded by FairLife Ltd, a subsidiary of the FairLife Charity (charity no. 1165154). The charity’s dual mission is to raise standards in financial services and improve financial education in schools.
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HOW WILL THE FairLife Mark HELP CHILDREN?
Once the fair trading mark is a household name, its yearly license fees will fund a coordinated approach to financial education that spans from nursery to sixth form.
In addition:
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The fair trading mark will help companies to agree standardised words for describing products and charging customers that make the subject easier to teach and understand.
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Children seeing the FairLife Mark on real-life products that they and their parents use every day will make the subject more relevant and easier to remember.
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