The FairLife Vision

Our vision is of a trusted finance industry and a community able to provide for itself until the end of retirement.

By supporting our vision you are helping everyone in society and protecting the vulnerable.

FairLife offers a win-win solution for the community, the finance industry and the government.                          The FairLife Vision

The finance industry, assisted by the FairLife Mark, offers products that are good value and trustworthy. The Government contributes and ensures these products are fit-for-purpose. And finally the people step forward to tackle the new financial era with energy, knowledge and confidence: energy to work hard; knowledge to understand the importance of saving; and confidence that you will receive what you’ve saved for.

This creates a virtuous circle. A trusted and reinvigorated finance industry will enjoy strong revenue growth.  A culture of saving will alleviate the pressure on Government finances; and a World of honesty and certainty will allow people to handle their financial affairs, and plan for their retirement, with confidence.

The Finance Industry

The finance industry is one of UK’s most prominent employers, revenue generators and exporters. It is something that everyone in Britain should be proud of and should profit from. At present this is not the case; a decade of issues has left the industry with a tarnished image.

Fortunately the outlook is both positive and compelling. There are thousands of decent companies that want to rebuild trust and confidence in their industry. Most firms recognize that they will be more profitable offering products that people trust and are keen to have.  The FairLife Mark has been welcomed by many in the industry as a means of highlighting those progressive companies.

The FairLife Foundation wants to help build a finance industry that is bigger, more profitable and more trusted. 

FairLife Marks will ultimately highlight minimum standards of sound practice, but they will not go beyond this.  FairLife Marks will not diferentiate between mark holders or highlight the best providers.  Where products meet Fairlife's minimum standards, the industry will be encouraged to grow, complete, profit and innovate. 


Successive governments have walked a difficult line regulating the country’s finance industry. The industry is complex and regulatory changes can have unforeseen consequences.

But the country now has a problem. The world has entered a new financial era and in order to prosper, society needs to adopt a culture of saving. Failure to make the change will see many hardworking people finishing their lives in relative poverty and place an enormous burden on public finances.

This comes at a time when trust and confidence in the finance industry is at an all-time low.

Ideally, the government needs to find ways of saving people money and then convincing them to invest those savings over the course of their lives for a better retirement. This is the purpose and the goal of FairLife.